We exist to get people outside
smyga started with a simple observation: finding and joining organised outdoor adventures was harder than it should be.
Our story
smyga was founded in 2024 by a group of trail runners and cyclists who were tired of chasing event information scattered across group chats, PDFs and spreadsheets. We built the tool we always wanted — and opened it up to everyone.
The name comes from the Swedish word smyga, meaning to move quietly and carefully through nature. That spirit guides everything we build.
Our mission
To make organised outdoor activity accessible to everyone — regardless of experience level, location or budget. We believe that adventures are better together, and that the logistics of getting a group outside should never be the hardest part.
The team
Engineering
A small, focused team building a platform that stays out of your way.
Design
Every screen is designed for people who are about to pull on their boots, not sit at a desk.
Community
We work closely with guides and clubs to make sure the product earns its place in their workflow.
Values
- Put the community first — commercial interests never override the user experience.
- Keep it simple — if a feature adds complexity without obvious benefit, it doesn't ship.
- Respect the outdoors — we promote Leave No Trace principles across all content.
- Be transparent — honest about what the product can and can't do.